The Womble on Platform 2...

...is Tobermory, who has been pressed into action along with his fellow Wombles as part of a Carphone Warehouse advertising campaign, using unnecessary waste as the theme.

There seems to be the equivalent of an arms race in the use of popular fictional characters at the moment.  Vodafone are using Yoda from Star Wars.  The obvious next step is for Orange to employ Sooty...